Frustrated with a specific company customer support? Looking minutes on a utility bill to find a customer support phone number? Here is something to help you. What are the best support departments of Fortune 500 companies ? How can you reach them ? Yahoo is an American Internet corporation that is known internationally for popular sites like Yahoo Search, Yahoo Mail, Yahoo Finance, Yahoo Directory and a lot more. Close to 700 million people around the world visit Yahoo websites every month and have given the company a 33.4% customer service rating. An American retailer focusing on home improvement and construction, The Home Depot operates big-box format stores not only in the United States but also in Guam, Virgin Islands, Puerto Rico, Mexico, China and Columbia. Headquartered at the Atlanta Store Support Center in Georgia, it is the largest home improvement retailer in America and currently holds a 33.7% customer service rating.
People love Apple products, but even a great product needs to be backed up by great customer service. “Apple and AppleCare put the consumer first, and train their employees how to greet and help their customers,” says Nancy Friedman, president of Telephone Doctor Customer Service Training. “Companies spends thousands of marketing dollars trying to convince us to buy their products, but if customer contact is not handled just right in a store, at a call center, or on the web by customer service representative, all that money is wasted.” Apple gets it just right. That urban myth about Nordstrom taking back a pillow that they hadn’t even sold is more than just an old wives’ tale—it happens to be the truth. Nordstrom’s generous return policy is based upon a willingness to treat customers fairly and with respect. It is the hallmark of their great reputation for customer service, and one of the reasons why shoppers remain loyal to them, year after year. “The single greatest way a company can distinguish itself from its competition is by the level of service it offers and the higher level of service you offer, the more successful you will be,” says Friedman, who lists Nordstrom among her personal top ten companies with best customer service. These are 13 other stores with good return policies.
Think long term when dealing with customers. By keeping customers happy, they will be loyal and through word of mouth, will do the marketing for you. In fact, according to author Pete Blackshaw, a satisfied customer tells at least three friends (whereas an angry customer tells 3,000!) Peter Shankman, author and business consultant, was ready to board a flight before tweeting “Hey, @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. :)”. As soon as Peter landed, a gentleman wearing a tuxedo was holding a bag that contained porterhouse shrimp, napkins and silverware. Knowing that Peter was a regular customer and having tracked down his arrival details, Morton’s traveled more than 23 miles to deliver excellent service.
Many customer support reps are judged based on the number of emails they answer and close. This approach, that speed matters more than quality, can lower the quality and the incentive to deliver a great service. Research shows that customers prefer quality over speed. The best in class companies all scored highly in their replies. A high quality answer is always better than a low quality answer, even if the high quality response takes a little longer to compose. Another key finding from the study found that the best in class companies are not limited to one country. In fact, when we look at all countries that were included in the benchmark report, Scandinavian countries performed the best! (Tweet this!)
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